VICTORIA MAS, Juan Salvador; MARTÍN GARCÍA, Alicia; PÉREZ EXPÓSITO, Sandra. Metaverse, Product Placement and Immersive Advertising: New Brand Presence in Digital Spaces. Prisma Social Journal, [S. l.], n. 49, p. 162–188, 2025. DOI: 10.65598/rps.5763. Disponível em: https://revistaprismasocial.es/ps/article/view/5763. Acesso em: 11 nov. 2026.