LYU, Dongye; MAÑAS-VINIEGRA, Luis; VELOSO, Ana Isabel; ORMAECHEA, Sheila Liberal. Biometric tools in neuromarketing research: A Systematic Literature Review. Revista Prisma Social, [S. l.], n. 54, p. 482–512, 2026. DOI: 10.65598/rps.6161. Disponível em: https://revistaprismasocial.es/ps/article/view/6161. Acesso em: 31 jul. 2026.