The challenge of implementing interactive content in digital terrestrial Ecuadorian television
Keywords:
Televisión Digital Terrestre, TDT, contenidos digitales, medios digitales, interactividad, multimediaAbstract
In 2013 Ecuador began a regular broadcast of digital terrestrial television (DTT) in the Japanese standard with Brazilian adaptation (ISDB-T). This implementation promotes the generation of content, increases the image and sound quality and fosters the creation of interactive applications.
The key to leveraging the benefits of DTT would be to deliver content and offer services, which although may exist on other platforms, meet the needs of users (Fernandez, F. & Goldenberg, S. 2008).
Content, digital and interactive now, start from the logic of hyperlinks, using audio, images and data, separate or together. This makes programming in the field of production more complex, but much more interesting and appealing to the audience (Said, E. Flores, M. 2009).
In this sense, the present study focuses on investigating the contribution of DTT in terms of generation of interactive digital content, with reference to Ecuadorian channels such as: Ecuavisa, Teleamazonas, TC Television, Gama TV, Ecuador TV, among others, which are currently in regular test transmissions.
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