The political leadership of the European Union in the mobile application ecosystem

Authors

  • Nuria Navarro-Sierra Universidad Rey Juan Carlos
  • Raquel Quevedo-Redondo Universidad de Valladolid (UVa)

Keywords:

Political Communication, Political Leaders, European Union, Politicking, Infotainment, Mobile Apps

Abstract

This research analyzes the construction of the member countries’ leaders from the European Union and the United Kingdom through its manifestation in the ecosystem of entertainment applications aimed at iOS and Android mobiles. The search and selection of the sample (n=108) have led to the identification of the main features of these discourses, which are analyzed according to two specific research questions: (RQ1) What type of message do the apps related to the political leaders of the member countries of the European Union during the period 2013-2019?; (RQ2) What is the reception of these apps and what is the foreseeable effects of your speech?

The methodology to solve both questions is based on the application of content analysis on the apps that make up the sample. Specifically, both, the discourse and the feedback generated from indicators of popularity and comments published on the platforms, are subject to observation. The conclusions allow us to identify the dominant discourses in the scenario being addressed, taking into account the features that influence their popularity, the influence of viral content, and their reception in the conjunction of the mobile ecosystem with the political sphere.

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Author Biographies

Nuria Navarro-Sierra, Universidad Rey Juan Carlos

Nuria Navarro es doctora con mención internacional en Comunicación audiovisual por la Universidad Complutense de Madrid, donde inició su formación docente a través de la beca FPU del Ministerio de Educación en España. Es profesora en los dobles grados de periodismo, publicidad y comunicación audiovisual de la Universidad Rey Juan Carlos, donde ostenta el cargo de Ayudante Doctor. Actualmente cuenta con la acreditación de profesora contratada doctora. Pertence al proyecto de Investigación I+D+i «Politainment en el entorno de la posverdad: nuevas narrativas, clickbait y gamificación» (CSO2017-84472-R), subvencionado por el Ministerio de Economía, Industria y Competitividad del Gobierno de España. Y entre sus líneas de investigación se incluyen referentes a la televisión y radio en España, nuevos modelos de negocio y narrativa de los nuevos medios de comunicación digital.

Raquel Quevedo-Redondo, Universidad de Valladolid (UVa)

Raquel Quevedo es doctora en Periodismo por la Universidad de Valladolid, donde imparte clases que compagina con la docencia en la Universidad Europea Miguel de Cervantes y en la Universidad Permanente Millán Santos. Actualmente cuenta con la acreditación de profesora contratada doctora, que alcanzó tras un periodo formativo como beneficiaria de una beca FPU del Ministerio de Educación en España. Colabora con equipos de investigación competitivos a nivel nacional, además de ofrecer seminarios en las universidades de Milán y Coímbra (entre otros centros). Sus intereses de investigación incluyen la feminización de la política, la mediatización y el análisis de medios.

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Published

2020-07-31

How to Cite

Navarro-Sierra, N., & Quevedo-Redondo, R. (2020). The political leadership of the European Union in the mobile application ecosystem. Prisma Social Journal, (30), 1–21. Retrieved from https://revistaprismasocial.es/ps/article/view/3731

Issue

No. 30 (2020): Juegos y Gamificación para el Desarrollo Social y Comunitario

Section

Sección temática

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