The scientific communication in YouTube Spain, divulgation, difussion, communication or controversy?
Keywords:
Youtube, Divulgation, Science, Pseudoscience, Journalism, Entertaining, Institutions, Research.Abstract
On the internet there is no comparison to the communicative power that Youtube enacts both for facts, Fake News and pseudo-scientific knowledge that might negatively affect the Access to valid knowledge and the quality of life of the population. Analyzing how the communication of Science is made on Youtube from institutional profiles from Universities and Spanish Research Centres to individual remarkable profiles to create a theoretical framework to improve the scientific knowledge communication. This research is going to be performed by targeted research on the website, metricals análisis and qualitative research. The expected results are a general valorization of the most followed YouTube channels on scientific communication in Spain, which contents are created, different styles of communication to determine which one is the most effective one (institutional v personal).
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