Producción audiovisual en televisión: el espectáculo de Bad Bunny en el Super Bowl LX como práctica política
DOI:
https://doi.org/10.65598/rps.6291Palavras-chave:
Bad Bunny, análisis crítico del discurso, multimodalidad, resistencia cultural, identidad latinaResumo
El 9 de febrero de 2026, ante más de 125 millones de espectadores, el artista puertorriqueño Bad Bunny protagonizó el espectáculo del medio tiempo del Super Bowl LX en un contexto sociopolítico marcado por las políticas migratorias de la administración Trump y la persecución de población latina indocumentada en Estados Unidos. Esta comunicación analiza dicha actuación como discurso audiovisual de resistencia simbólica mediante la aplicación combinada del Análisis Crítico del Discurso en su enfoque histórico-discursivo (Wodak, 2001) y el análisis audiovisual multimodal (Kress y van Leeuwen, 2001). El objeto de análisis es el conjunto de recursos desplegados en el espectáculo como los elementos verbales, musicales, escenográficos, indumentarios y gestuales. El trabajo examina en qué medida estos recursos construyen una narrativa de afirmación identitaria "panlatina" y de reconfiguración simbólica del concepto de "América", y en qué medida dicha narrativa opera como resistencia genuina o como forma de integración controlada dentro de la industria del entretenimiento. Los resultados preliminares apuntan la tensión entre ambas lecturas, que el propio espectáculo activa deliberadamente. Se concluye que la actuación constituye un caso paradigmático de discurso contrahegemónico, con implicaciones para el estudio de la comunicación audiovisual como práctica política.
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