Uses of the Metaverse for Communication

Authors

  • José Sixto-García Universidad de Santiago de Compostela
  • José Gabriel Andrade Universidade do Minho

Keywords:

Metaverse, Immersive communication, Journalism, Blockchain, Avatars, Advanced technology

Abstract

The metaverse represents a reality beyond our current understanding, with expectations for it to evolve into a fully immersive 3D virtual ecosystem. While research has explored its applications in tourism, art, education, and gaming, its potential for communication remains a key area of interest. Blockchain technology enables the decentralization of the metaverse, allowing users to securely manage their data and content. With the disappearance of screen limitations, media organizations can provide immersive experiences where audiences become avatars, opening new opportunities for journalism and communication. As digitalization in media continues, the metaverse could become an alternative platform for journalism, similar to how social media became a source for news. Although the metaverse is still in its early stages, its possibilities for journalism are vast, with potential in information production, gamification, storytelling, source management, immersive journalism, and advanced technology. Media organizations cannot ignore its growth, particularly in marketing and asset tokenization. The inclusion of the metaverse in journalism requires new professional roles and the development of ethical guidelines for this emerging field, alongside the adaptation of self-regulation practices. This special issue compiles seven research papers examining the intersection of communication and the metaverse. Topics include immersive journalism, the impact of avatars, new identities in hybrid environments, the use of the metaverse for learning, open-source training for communication professionals, gender dynamics in metaverse discourse, and advertising strategies for digital spaces. Additionally, five research articles from various fields are included in the open section.

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References

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Published

2025-04-30

How to Cite

Sixto-García , J., & Andrade , J. G. (2025). Uses of the Metaverse for Communication. Prisma Social Journal, (49), 1–3. Retrieved from https://revistaprismasocial.es/ps/article/view/5830

Issue

No. 49 (2025): Usos del metaverso para la comunicación

Section

Editorial

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Copyright (c) 2025 Revista Prisma Social

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