Environmental Imaginary of the Santa Rosa Wetland in Digital Media
Análisis de contenidos audiovisuales en plataformas online (Chancay, Perú)
DOI:
https://doi.org/10.65598/rps.6289Keywords:
environmental imaginary, wetland, digital media, audiovisual representation, environmental communicationAbstract
This study analyzes how digital audiovisual content contributes to the construction of the environmental imaginary of the Santa Rosa wetland on online platforms. The research is based on the growing role of digital media in the production of representations about natural spaces and environmental issues. A qualitative interpretative approach based on audiovisual content analysis was adopted, considering a corpus of 16 videos published between 2015 and 2025 on YouTube and TikTok by institutional actors, regional media, tourism initiatives, and local actors linked to the territory. The analysis was developed through interpretative coding in Atlas.ti, considering dimensions related to wetland representation, construction of the environmental problem, environmental values, affordances, and place identity. The results show that audiovisual content constructs a hybrid imaginary in which the wetland is simultaneously represented as a vulnerable ecosystem, valuable landscape, territorial resource, and recoverable space through human intervention (pro-environmental action). Likewise, narratives oriented toward environmental recovery, institutional management, and social valorization of the territory predominate. It is concluded that digital audiovisual media not only disseminate environmental information, but also actively participate in the production of meanings, forms of attention, and social representations about the Santa Rosa wetland.
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Fuentes audiovisuales analizadas
América Televisión. (2021). Bicentenario: El peruano Marino Morikawa que descontamina los lagos (HOY) [Video]. YouTube. https://www.youtube.com/watch?v=Q1w1RnNoFFQ
Ascasibar, J. (2023). Portafolio 2 humedales costeros Santa Rosa Chancay [Video]. YouTube. https://www.youtube.com/watch?v=0YY93CEL5yQ
Carlos, G. (2022). Líder Chancay TV: Humedal Santa Rosa [Transmisión en vivo]. YouTube. https://www.youtube.com/live/4EbZjkH3Yok
Club de Exploradores. (2022). Humedal o laguna Santa Rosa en Chancay (conocida también como "El Cascajo") [Video]. YouTube. https://www.youtube.com/watch?v=ZHk-u7pPMbk
Maestra Susy. (2020). Marino Morikawa, el científico peruano que usó la ciencia para limpiar un humedal [Video]. YouTube. https://www.youtube.com/watch?v=PQobh2PzJtI
Municipalidad Distrital de Chancay. (2025). Chancay impulsa la priorización del humedal Santa Rosa como proyecto piloto nacional [Video]. YouTube. https://www.youtube.com/watch?v=O5EUToeibaE
Olivos Martínez, A. (2015). Otra Nota - Controversias en los humedales de Chancay [Video]. YouTube. https://www.youtube.com/watch?v=DVWPEtc8oNI
Otra Nota. (2021). Humedal Santa Rosa - Distrito Chancay - Provincia Huaral [Video]. YouTube. https://www.youtube.com/watch?v=9QLtqW0DVig
Puerto de Chancay. (2022). ¡El puerto de Chancay, comprometido con el medioambiente! [Video]. YouTube. https://www.youtube.com/watch?v=xSg2fLvbr4Y
Puerto de Chancay. (2023). ¡Capacitación en el humedal de Santa Rosa! [Video]. YouTube. https://www.youtube.com/watch?v=m4AzezEugXo
Rivera, B. (2018). Marino Morikawa - Humedal El Cascajo [Video]. YouTube. https://www.youtube.com/watch?v=1qdKidw1tUs
Soy de Chancay. (2022). Tensa situación en los humedales de Santa Rosa - Chancay [Video]. YouTube. https://www.youtube.com/watch?v=g9fZVt0eEPM
@gobernanza_marinocostera. (2024, marzo 27). En el humedal Santa Rosa, al norte de Lima, se avistó por primera vez en Perú al ave Tadorna tadorna en 2019. Con 88 hectáreas de biodiversidad y amenazas latentes, su conservación es vital [Video]. TikTok. https://www.tiktok.com/@gobernanza_marinocostera/video/7351154113129893126
@heydiviajes. (2025, mayo 17). Recorrido por el humedal Santa Rosa en Chancay [Video]. TikTok. https://www.tiktok.com/@heydiviajes/video/7505457671852526903
@municchancay. (s. f.). Gran jornada de avistamiento de aves en los humedales de Santa Rosa [Video]. TikTok. https://www.tiktok.com/@municchancay/video/7602779932032290055
@torreontoursperu. (2025). Descubre el humedal Santa Rosa en Chancay: Un refugio natural lleno de vida, aves y paisajes únicos. Viaja, conecta y cuida la naturaleza con Torreón Tours [Video]. TikTok. https://www.tiktok.com/@torreontoursperu/video/7585296876879023378
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