Communication, dissemination and exploitation strategy analysis in Horizon 2020

Keys to multiply the impact of European projects

Authors

Keywords:

Communication, dissemination, exploitation, impact, research, European Union, Horizon 2020

Abstract

This study presents a review work on communication, dissemination and exploitation of results of the European Union research and innovation framework program Horizon 2020, a program of almost 80,000 million euros for 2014-2020.

The objective is to clarify the terms communication, dissemination and exploitation of results, activities that multiply the impact of public investment and to give keys about their strategic plans.

As a result, it has been possible to establish the narrative of what the EU expects from European projects regarding the communication of science and the dissemination and exploitation of its results. This clarification will help research teams to generate more assertive proposals.

The methodology of narrative syntheses has been applied and the reference documentation of the participant portal Horizon 2020 has been used as the basis of the evidence. As a method of analysis, structured summaries have been made to prepare the narrative synthesis, core of the work.

In conclusion, strategic planning of impact multipliers is essential. Communication design begins with the proposal; dissemination and exploitation plans, once results have been obtained. Measuring its effects to adjust strategic plans will enhance the overall global impact of the project.

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Author Biographies

Alejandra Campos, Universitat Autònoma de Barcelona

Alejandra Campos is a senior advisor in the International Projects Office of the Autonomous University of Barcelona. Since 2012 she has been advising research staff on international competitive projects, with special emphasis on European projects.

She has worked in the publishing and communication sector in Buenos Aires, and in Barcelona as an engineer for interdisciplinary research and innovation projects and also in science communication for the production of museums and interpretation centers.

She is a systems analyst from the University of Buenos Aires (UBA, Argentina), and a computer engineer (Ministry of Education and Science, Spain).

Lluís Codina, Universitat Pompeu Fabra

Lluís Codina is a professor at the Pompeu Fabra University of Barcelona. He teaches at the Faculty of Communication, in the Degrees of Journalism and Audiovisual Communication. He is the coordinator of the University Master's Degree in Social Communication (MUCS) of the Department of Communication and coordinator of the DigiDoc Research Group (UPF).

He is part of the academic staff and also teaches in the Online University Masters in Digital Documentation and Search Engines, of the Institute of Continuing Education. He is a co-founder and member of the editorial team of the Hipertext.net Yearbook.

As a member of the DigiDoc Group, he is part of the Journalism Research Unit, a consolidated group recognized by the Generalitat of Catalonia. Likewise, he is a researcher for the Network of Excellence in Digital Journalism and Media Convergence.

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Published

2021-01-29

How to Cite

Campos, A., & Codina, L. (2021). Communication, dissemination and exploitation strategy analysis in Horizon 2020: Keys to multiply the impact of European projects. Revista Prisma Social, (32), 293–320. Retrieved from https://revistaprismasocial.es/article/view/3935

Issue

No. 32 (2021): Investigación social sobre políticas del cuidado y la dependencia en Europa e Iberoamérica

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