- Social commitment of large companies to disability in Spain and Portugal

Analysis of IBEX35 and PSI20 companies' initiatives

Authors

Keywords:

Disability, Corporate Social Responsibility (CSR), Diversity, Social inclusion, IBEX35, PSI20, labour inclusion, non-financial reports

Abstract

In recent years, significant progress has been made to improve the social inclusion of people with disabilities. In this respect, European legislation has established a regulatory framework that commits companies to diversity and inclusion. However, business commitment is still limited and is key to achieving the integration of this social group. The purpose of this research is to determine the importance of disability in non-financial annual reports, taking as a sample the companies with the largest market capitalisation by sector of the IBEX35 and the PSI20. To this end, a content analysis is carried out with Atlas.ti, identifying each initiative and its correspondence with other aspects linked to Corporate Social Responsibility (CSR). The results reveal a relatively low weight of disability in these reports due to the complexity of these documents, recognising that IBEX35 companies are more interested in inclusion and diversity than PSI20 companies. The data show a commitment of Iberian companies to accessibility and training to achieve the inclusion of people with disabilities in the workplace, but also indicate that their actions tend to respond to compliance with regulations and not to a real commitment to society.

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Author Biographies

Carmen Llorente-Barroso, PhD., Complutense University of Madrid

Carmen Llorente-Barroso es profesora e investigadora en el Departamento de Ciencias de la Comunicación Aplicada (CAP) de la Facultad de Ciencias de la Información de la Universidad Complutense de Madrid (UCM). Doctora en Publicidad y Comunicación Audiovisual por la Universidad Complutense de Madrid (UCM) y Premio Extraordinario de Doctorado 2009-2010. Sus líneas de investigación se focalizan en el estudio de las claves visuales de las marcas, y en la comunicación orientada al envejecimiento activo y a la inclusión de las personas con discapacidad. Actualmente, participa en los proyectos PROVULDIG2-CM (H2019/HUM-5775) y COMPENSA (PID2019-105398RB-C21). Sus investigaciones se han difundido en congresos internacionales y publicaciones en SPI, WoS y Scopus. En 2014, realizó estancia de investigación en Haas School of Business (UC, Berkeley), financiada con una Beca “José Castillejo” (CAS14/00052). Su trayectoria investigadora ha sido reconocida con un Sexenio de Investigación por la CNEAI. Además, dispone de la acreditación a Profesora Titular de Universidad por ANECA desde 2016.

carmenllorente@ucm.es
Orcid ID: https://orcid.org/0000-0001-7710-0956

Google Scholar: https://scholar.google.com/citations?user=jdsAFJYAAAAJ&hl=es

ResearchGate: https://www.researchgate.net/profile/Carmen-Barroso

Scopus ID: 55652402000

Academia.edu: https://ucm.academia.edu/CARMENLLORENTEBARROSO

Mr. Jesús Mena-Moreno , Complutense University of Madrid

Jesús Manuel Mena Moreno es licenciado en Ciencias de la Educación por la Universidad Pontificia de Comillas de Madrid, con Máster en Dirección de Empresas y Gestión de Recursos Humanos por la Universidad Complutense de Madrid (UCM). Actualmente, es estudiante del Programa de Doctorado en Comunicación Audiovisual, Publicidad y Relaciones Públicas en la Universidad Complutense de Madrid (UCM). Su principal línea de investigación se vincula al proyecto «Discapacidad y Competencias Digitales en el Sector Audiovisual - COMPENSA» (Ref. PID2019-105398RB-C21). Desde 2006, es socio-director de Quid - the Spirit of Talent, consultora especializada en recursos humanos, donde ha diseñado, desarrollado e implementado diferentes modelos de gestión y desarrollo del capital humano. Además, participa como profesor colaborador en diferentes programas MBA y de especialización en recursos humanos en EAE Business School y EUDE Business School.

jesmena@ucm.es

Orcid ID: https://orcid.org/0000-0002-5885-5162

Ivone Ferreira, PhD., NOVA University Lisbon

Ivone Ferreira es profesora adjunta en el área de Comunicación Estratégica de la Universidade Nova de Lisboa, desde 2016. Doctora en Ciencias de la Comunicación con especialización en el lenguaje persuasivo de la publicidad televisiva, ha impartido clases en instituciones de educación superior portuguesas desde 2008. En el período 2014-2016, coordinó la licenciatura en Comunicación en el Instituto Politécnico de Viseu, Portugal. Investigadora del Instituto de Comunicación ICNOVA-Nova, centro de investigación portugués evaluado por la Fundación Portuguesa para la Ciencia y la Tecnología (FCT) con la calificación de Excelente en 2019, Ferreira publica en las áreas de publicidad, comunicación organizacional, comunicación de interés público y salud pública. Coordinadora del grupo de trabajo de Publicidad de SOPCOM, la Asociación Portuguesa de Ciencias de la Comunicación (2019-), participa en el proyecto Creative Europe (607457-CREA-1-2019-1-ES-CULT-COOP2). Ha sido editora invitada de Media & Jornalismo y dirige la revista científica Rhetorikê.

Orcid ID: https://orcid.org/0000-0003-3283-2373

Google Scholar: https://scholar.google.com/citations?hl=es&user=f-8E6SMAAAAJ

ResearchGate: https://www.researchgate.net/profile/Ivone-Ferreira-6

Scopus ID: 57210104387

Academia.edu: https://fcsh-pt.academia.edu/IvoneFerreira

Francisco García-García, PhD., Complutense University of Madrid

Francisco García-García es Catedrático Emérito en el Departamento de Teorías y Análisis de la Comunicación (TAC) de la Facultad de Ciencias de la Información de la Universidad Complutense de Madrid (UCM) y Presidente de la Asociación Científica Icono 14. Catedrático Emérito en la Universidad Complutense de Madrid (UCM). Sus líneas de investigación están vinculadas a la Narrativa Audiovisual, la Publicidad, la Creatividad, la Retórica, las TIC aplicadas a la Comunicación y la Educación. Director de más de 180 Tesis, ha sido profesor de todas las etapas educativas. Dirigió el Centro Nacional de Información y Comunicación Educativas del Ministerio de Educación, Cultura y Deporte (23/10/2000-31/12/2004). Premio Nacional de investigación educativa (1978). Presidente de la Asociación Científica Icono14 y coeditor de las revistas científicas Icono14 y Prisma Social. Ha sido IP de varios proyectos y del Grupo SOCMEDIA (UCM). Además, ha coordinado numerosos libros en editoriales SPI y ha escrito varios libros, capítulos y artículos en publicaciones SPI, JCR y SJR.

fgarciag@ucm.es

Orcid ID: https://orcid.org/0000-0001-5394-4804 

Google Scholar: https://scholar.google.es/citations?hl=es&user=as2gqFUAAAAJ

ResearchGate: https://www.researchgate.net/profile/Francisco-Garcia-20

Scopus ID: 55439107500

Academia.edu: https://ucm.academia.edu/FranciscoGarc%C3%ADaGarc%C3%ADa

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Published

2022-01-29

How to Cite

Llorente-Barroso, C., Mena-Moreno, J., Ferreira, I., & García-García, F. (2022). - Social commitment of large companies to disability in Spain and Portugal: Analysis of IBEX35 and PSI20 companies’ initiatives. Revista Prisma Social, (36), 4–36. Retrieved from https://revistaprismasocial.es/article/view/4567