The youtuber movement in spanish scientific dissemination

Abstract

This research establishes an exhaustive radiography of the youtubers that make up the community of scientific disseminators on YouTube Spain and the content of their channels. Using a mixed methodology (quantitative and qualitative) and, according to criteria previously established by González et al. (2020): maintheme, number of subscribers, foundation, number of videos, average duration, views..., the 50 channels thatmake up the first sample are examined. Subsequently, a detailed analysis of a set of profesional youtubers (influencers), second simple studied, under the requirements of González et al. (2020): style "videoblog" and system of micro patronage Patreon. Finally, their digital identities (profiles) are described, as well as their audiovisual contents and communicative methods based on the studies of Sabich and Steinberg (2017). The results give us a prototype of a male, Young scientific communicator with higher education that employs both animations and his personal image as effective communication tools. It is also resolved that, although there are more channels dedicated to exact and natural sciences than to social and human sciences, the topic does not determine the informative effect on the audience, but this is due to the proper use of youtuber’s image and communicative methods.